A Day in the Life of a Real Estate CEO: Inside Jim Roche’s Northeast Philly Mastermind (CEO Playbook Episode 1)

Step inside a day in the life of real estate CEO Jim Roche as he returns to his Northeast Philly roots to lead a top agent mastermind. Learn leadership, consistency, team growth strategy, and how top agents build businesses that last.

📺 Watch the full vlog episode here 

What You'll Learn:

• How Jim went from part-time agent working 18-hour days to running a multi-state real estate organization

• The mindset shift from salesperson to business owner

• Why consistency is the #1 trait of top-performing agents

• The importance of team culture, support, and collaboration

• What agents get wrong about starting a team

• How to build a “life by design” through real estate

• Why physical contacts and consistent outreach are winning in today’s market

• What NOT to do when trying to build or grow a team

Key Takeaways from Jim's Speaking Engagement

1. Real Estate Gives You the Power to Build a Life by Design

Jim started as a part-time agent, working long days with a full-time job. But the moment he learned his first child was on the way, everything shifted. He made the decision to build a business not just chase commissions. His definition of a “life by design” meant:

• waking up excited

• helping others

• building something sustainable

• and having true control over time

This mindset became the foundation for scaling Rarity Real Estate.

2. Consistency is the Superpower of Top Agents

Jim shares that he used to feel like he didn’t have a “superpower.” He wasn’t the loudest, the flashiest, or the most gifted. But he was the most consistent. And that’s what built his business. Top 1% agents aren’t more talented, they’re more consistent:

• consistent outreach

• consistent follow-up

• consistent systems

• consistent standards

This is why they scale and why others stall.

3. Team Building Requires Real Value (Not Just a Title)

Jim sees many agents start teams with no infrastructure, no systems, and no leverage. He warns: “Don’t start growing until you have something meaningful to offer.”
Agents join teams for:

• consistent leads

• mentorship

• structure

• accountability

• support

• culture

If you can’t provide that, you don’t have a team, you have a name. Today’s real estate landscape offers more affordable leverage than ever (VAs, marketing support, media, etc.), but you must build value intentionally.

4. Physical Contacts are Winning in 2025

While many agents rely on passive marketing, Jim is clear: “Talking to people is winning across the board.” He emphasizes:

• daily calls

• weekly database touch points

• reconnecting with past clients

• staying consistent with outreach

Agents who treat their schedule like a non-negotiable are outperforming everyone else, especially heading into slower seasons.

5. Your Business is Built on Action, Not Information

Jim shares that he's been in countless rooms like this one and there's one thing that separates the successful from the unsuccessful: Execution

Not Ideas. Not Inspiration. Not Potential. 

The willingness to take one thing from a training and put it in motion immediately. 

How This Episode Helps Agents Growth

This vlog is packed with practical lessons for real estate agents and team leaders:

• Consistency creates

• Team culture drives production

• Leverage accelerates growth

• Clear value attracts great agents

• Planning unlocks long-term success

• And most importantly, you can build the business AND life you actually want

Jim’s story shows what’s possible when an agent treats their career like an entrepreneur, not an employee.

Work With The Rarity Team

If you’re an agent looking for operational support, leadership, accountability, and a platform that lets you scale without the overhead, learn more about Rarity.OS — the leverage engine behind Rarity’s growth.

👉 Learn more about Rarity.OS
👉 Apply to join the team
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