Rarity Real Estate Leaders Recognized in Philadelphia Style's Top Luxury Real Estate Leaders

Rarity Real Estate is proud to share that CEO Jim Roche, Chief of Staff Marisa Brown, and Vice President of Marketing Lizzie Morris have been featured in Modern Luxury’s Philadelphia Style as part of their Top Luxury Real Estate Leaders in the latest issue.

This recognition highlights not just individual achievement, but the intentional foundation behind Rarity Real Estate and the impact our leadership team continues to make across Philadelphia and beyond.

A Team Built with Intention, Not by Accident 

Some companies grow. Others are built with intention, and Rarity Real Estate falls firmly into the latter.

As highlighted in Philadelphia Style, Rarity was founded on a clear philosophy: real estate is not just about transactions, it’s about building a business that empowers agents and delivers elevated client experiences.

Jim Roche, CEO of Rarity Real Estate and Operating Principal of KW Steel City, has always approached real estate through an entrepreneurial lens.

"Real estate rewards those who bring the effort, creativity and discipline required to succeed at a high level.”

That mindset has shaped Rarity into a team that continues to expand beyond Philadelphia into new markets like Pittsburgh, with a focus on long-term growth and sustainability.

Leadership That Powers Agent Success

Behind the scenes, Rarity’s success is driven by a leadership team deeply committed to supporting agents at every level.

Marisa Brown, Chief of Staff, has built operational systems rooted in real-world understanding of what agents actually need to succeed.

“Leading with empathy means understanding the realities of a self-employed agent.”

This philosophy ensures that every process, system, and support structure at Rarity is designed with intention—helping agents scale without unnecessary friction.

Marketing That Prioritizes Consistency and Reputation

Lizzie Morris, Vice President of Marketing, has played a critical role in shaping the Rarity brand from the ground up.

Since joining in 2020, she has built a full-scale marketing department focused on one core principle: consistency.

“Success is measured by reputation more than metrics. It’s about how consistently you show up.” 

At Rarity, marketing is not just about visibility—it’s about building trust, authority, and long-term brand equity for every agent on the team.

Shaping the Future of Luxury Real Estate in Philadelphia

The feature also highlights the evolving definition of luxury in Philadelphia.

Neighborhoods like Rittenhouse Square, Fishtown, and Northern Liberties continue to attract buyers seeking walkability, design, and lifestyle-driven living.

As access to information becomes more widespread, the role of the real estate professional is shifting.

Rarity’s leadership believes the future belongs to agents who can interpret data, provide strategic guidance, and execute at a high level—not just facilitate transactions.

Interested in working with a team recognized as one of Philadelphia’s top luxury real estate leaders?

👉 Explore opportunities with Rarity Real Estate: https://rarityre.com/join-the-team
👉 Learn more about our team: https://rarityre.com